A Business Day for Amakhosi!
A Business Day for Amakhosi!

Posted in News on Sep 02, 2002.

It is rare to find a four-page feature story on a soccer club in a business publication but such is the success of Kaizer Chiefs and transition into a strong business entity that it has captured the attention of the world.

The success story of Kaizer Chiefs has been well portrayed in the Business Day in a four-page feature article by David Jackson. The story starts from the humble beginnings of Amakhosi to the present day.

Managing director Kaizer Motaung talks about how the club was founded and elaborates more on his vision to attain global status for the club.

"When I started the team I had great ambitions of SA teams reaching the levels of teams such as Manchester United, Barcelona and Bayern Munich. Our vision was that we needed to mould an SA team with the potential to became a world-beater," said Motaung.

Brand manager Emy Casaletti-Page talks about sponsorships and how Amakhosi business partners get value for their investments.

"The Kaizer Chiefs brand is one of the most valuable sporting brands in SA. We are proud to be in a position to offer an excellent vehicle to any commercial entity to enter the market. Whether the potential partner has communication or business objectives, we are able to deliver accordingly," said Casaletti-Page.

Read more in Tuesday’s edition of Business Day under Company News section.

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