Kaizer Chiefs continue to break new ground in all aspects of local sport after setting a new online landmark by reaching 2-million ‘Likes’ on Facebook. It is a clear illustration of the ever-strengthening relationship between the club and its loyal support base and an indication of its undisputed leadership as a sports brand.

Since the emergence of social media as an integral component of communication, Amakhosi has been at the forefront of maximising this new avenue as a means of interacting directly with its fan base and other stakeholders. With the next best performing club having only reached the 500 000 mark, Chiefs had already achieved 1-million ‘likes’ two years ago and have gone on to double that tally through a combination of dedication and high quality of content.

“Our social media presence is a very important way of staying directly in touch with the larger Amakhosi Family, not only in South Africa but well beyond our borders,” says Kaizer Chiefs Digital Manager Kemiso Motaung.

The resulting figures speak for themselves and this serves as a huge boost for the brand and the sponsors to know that the club’s popularity continues to increase. In this digital age it is imperative for brands to engage with the public on a personal level that encourages them to feel part of the process where they have a voice that will be heard.

“We closely monitor the evolution of the Digital landscape and constantly set new trends in order to consolidate our brand presence in the lives of our supporters and to attract new ones,“ she adds. Today we are saying a big THANK YOU to our Cyber Army of supporters who have made their voices heard. Kaizer Chiefs is breaking new Digital frontiers and we will continue to #InspireGreatness with our supporters!”

Chiefs’ record as innovators in this field has long been well established in areas such as trending, daily updates, video and photographic content on Facebook, Twitter and Instagram, which consistently produce high numbers that confirm an enormous level of interest and participation among the millions of fans around the world.

“We commend our Digital and Marketing Team for the important work they do in enhancing our online presence and keeping it fresh and relevant,” Kaizer Chiefs Marketing Director Jessica Motaung enthuses. “It provides all the news and information pertaining to Amakhosi at the touch of a finger. We also owe a debt of gratitude to our incredible followers, who have made use of the social media platform to publicly identify with Kaizer Chiefs. It is a massive vote of confidence and we shall always endeavour to ensure that this relationship goes from strength to strength.”

Having broken through the 2-million barrier, the team is now focused on maintaining its momentum and chasing down the next milestone, with the ultimate goal of reaching every single fan and bringing joy and happiness to all those that ‘Live and Love’ Kaizer Chiefs.

Follow Kaizer Chiefs on twitter: @Kaizer_Chiefs; Facebook: /Kaizer Chiefs; Instagram: kcfcofficial; www.kaizerchiefs.com; YouTube: KaizerChiefsFC; Google+: +kaizerchiefsfc/