“We are happy to host you,” says Kaizer Chiefs Marketing Director Jessica Motaung to a group of kids from Twilight Children, who visited Chiefs Village. “I am happy to see that you toured our facilities. You will have seen how with hard work and discipline one can fullfill his dreams, like our Chairman once had a dream. The result of Kaizer Motaung’s dream is here. I hope you will also find inspiration when you meet the players later. Thanks a lot for visiting us.”

Since its foundation, Chiefs have always put the aspirations of the communities uppermost on the agenda. The Amakhosi have always embedded community outreach programmes at the centre of the Club’s goals. From time to time, underprivileged children are hosted at Chiefs Village with the intention that their visit will inspire them to future greatness in their respective communities. Other Corporate Social Investment (CSI) outreach programs are done to reach out to the needy. It’s a contribution to nation building.

Twilight Children’s aim is to improve the quality of life of homeless boys living on the streets of Hillbrow Johannesburg. The organisation facilitates, where possible, the reunification of children with their families as well as develop and prepare the children for integration into the mainstream society. The target group are children from eight to 18 years.

Amakhosi Chairman Kaizer Motaung addressed the visitors and shared his story of a young black South African boy, who started playing soccer in the township. Later on, he became an inspiration to many township-born youngsters when he started playing his soccer in America.

“The boys at Twilight absolutely adore the game of soccer,” comments Mark Lotter (Marketing Manager – NMG Benefits). “And many are avid supporters of Chiefs. NMG wanted to create an experience for the Twilight boys. What better experience than getting them to visit the biggest and most successful South African soccer club.”

The visit aligned well with Chiefs’ CSI programme of inspiring greatness in the community.