Posted in News on Dec 01, 2007.
Life Not a game
Since it began with its HIV Aids Campaign in 2005 Nike have used the catchy phrase which reads “life is not a game where a condom”, Chiefs have played a huge part in getting the message out especially to the youth market. Mammuso Makhanya Nike’s social responsibility manager was grateful for the role played by the Chiefs players on Friday, in helping Nike in their efforts to educate people on AIDS prevention. Makhanya added “I have been really impressed by these five young men who have done a good job, in handing out pamphlets and talking to the people. As a number of them are in their late teens they can relate to the teenagers who are our target market easily, it is good to see that the Chiefs players are very clued up on Aids and Aids prevention”.
Red at Telkom Final
Like they have done for the past two years on International Aids day The Amakhosi will be wearing red boot laces, to show their support for Nike’s Aids Awareness campaign. In addition Chiefs will take to the field for the warm up wearing special Aids awareness T-Shirts.