Standard Bank who recently renewed their sponsorship with The Amakhosi in a multi million rand sponsorship deal which saw the bank extend their relationship with Chiefs for a further five years, have launched a unique advertising campaign involving The Amakhosi.

In a unique and inspiring move The Bank have taken the step of branding a number of mini bus taxis with the Chiefs logo as well as body cut outs on the outside of the Taxi’s of what looks like Chiefs players seated in the taxi in full kit on their way to a game. The vans are branded in such a way that the head of the players have been omitted, giving the impressions that the passengers sitting in the vehicle is that of a Chiefs player.

The branding of taxis forms part of the Banks over all advertising campaign aiming at gaining more attention for their sponsorship of Chiefs, and in particular to increase awareness of the Kaizer Chiefs

e- plan debit cards. Standard Bank group marketing manager for sponsorships Andisa Ntsubane explains the Banks campaign in more detail “the branding of taxis and other media campaigns which will be launched shortly are an extension of some of our current media such as the Halakasha radio Competitions. In the next couple of months you will see us roll out a few more campaigns surrounding our sponsorship of Chiefs, we will endeavor to keep them entertaining as well as drive out the message that it is very simple for supporters to obtain a Standard Bank Kaizer Chiefs debit card”.

Kaizer Chiefs brand manager Dara Carroll is pleased with Standard Banks innovativeness saying “it is good to see Standard Bank making use of the relationship they have with us and using their sponsorship to increase overall awareness of their brand. I do feel that the way the taxis have been branded is really eye catching and entertaining. Most importantly it will further strengthen the message to our supporters that by visiting their nearest Standard Bank branch they can apply for a Standard Bank Kaizer Debit Card”.

At the start of August Standard Bank embarked on a nation wide campaign of branding most of their branches particularly those in the major financial centers around South Africa. As they donned them with Amakhosi flags and other paraphernalia as the bank in conjunction with The Amakhosi continue to inspire, motivate and involve Chiefs supporters with the products offered for supporters by its sponsors.