Posted in Features, News on Jan 31, 2025.
PRESS RELEASE
Kaizer Chiefs and Toyota are set to take fan engagement to a whole new level with the introduction of the ‘What It Means’ mascot vehicle – a special Quantum that is more than just a mode of transport – it’s an on-the-go tribute to the love and passion of Amakhosi fans.
This one-of-a-kind Quantum will travel far and wide, bringing the spirit of Kaizer Chiefs directly to the people – from stadiums to strip malls, Toyota fan zones, club branches and even the youth academy. It’s not just about getting from point A to B – it’s about connecting fans to the very essence of what it means to support Kaizer Chiefs.
What makes this Quantum truly special? It carries the stories of the fans. Every supporter will have the chance to leave their mark by signing the vehicle and sharing what Kaizer Chiefs means to them. Whether it’s the memories, the legacy, or the thrill of matchday – every signature will carry the club’s powerful legacy.
And that’s not all! Fans who snap a photo in front of the signed vehicle and share it on social media stand a chance to win an unforgettable prize – a VIP pick-up in the ‘What It Means’ mascot vehicle from their branch at the end of the season! Booking their seats in the heart and soul of the Amakhosi faithful.
The ‘What It Means’ mascot vehicle is on the move. Look out for it at upcoming matches, in your city and at Toyota fan activations.
Make sure to sign your name, share your story and be part of history.