Kaizer Chiefs Brand Manager on the move!
Kaizer Chiefs Brand Manager on the move!

Posted in News on May 01, 2003.

Kaizer Chiefs announced today (Friday) that their long-standing Brand Manager, Emy Casaletti-Page was leaving the club to head up the sports rights client services group of the SAIL (SAIL Group Limited).

Emy has also been the tournament Director for the Vodacom Challenge since its inception in 1999. This task she will maintain working closely with both Chiefs and Pirates. Emy leaves Chiefs on the 31st of May 2003 and starts at SAIL on the 1st of June 2003.

"It is with sadness that we bid her farewell, but we are confident that we have not lost her completely. Emy will always be part of the Chiefs Family and she has assured me that she will always be available should we need her input. On behalf of everyone at Chiefs, we wish her all the success in her new endeavours," said club MD Kaizer Motaung

She joins SAIL as the only female executive and she has been tasked to head up the sports rights client services group, focussing on the commercialisation of sporting properties. SAIL currently own shares in various rugby companies / teams such as the Blue Bulls and Western Province to mention a few. SAIL also manages the commercial rights of the PSL, Boxing SA, Swimming SA, Phumelela – Horse Racing,

"I have been involved with Chiefs since 1988 in the days of Kappa. In 1998 I started working directly for Chiefs and have never looked back. Chiefs have given me the platform to grow. With Kaizer Motaung as my mentor, I learned many things for which I will be eternally grateful.

"The soccer industry on the whole has been my focus but now with this new opportunity it allows me to broaden my horizons and venture into different sports," said Casaletti-Page.

She leaves a well-equipped marketing division at Chiefs, which is very capable and has been working with her for over 4 years.

PRO Putco commented as follows: "Emy's departure brings mixed emotions to me and suppose to all in our department.

"Firstly, I think this is a good move for her and her personal career growth. I do not doubt Emy’s capabilities and she’ll handle any situation like a truly professional businesswoman.

"Secondly, it’s sad because we were a formidable team together and I have learnt a lot from her. She has a rare gift of dedication and focus whilst handling many projects. Congratulations EMZA!”

Team manager Bobby Motaung's thoughts were on a similar vein: "Working with Emy has been a learning experience, I personally , have gained a lot from our working relationship. Her contribution to Kaizer Chiefs has been extremely valuable and the success of Kaizer Chiefs off the field is immeasurable.

"All is not lost however as I know that she will always be a Khosi for Life, as she moves into the global sports arena. I am happy that she has built a highly energetic and passionate brand management division which will now be headed by Vivian Casaletti."

SAIL Group Limited (SAIL) formerly known as Southern African Investments Ltd.

SAIL provides professional services for both sides of the sporting industry. On the sports brands side, SAIL assist sporting franchises to commercialise and correctly manage their rights.

In addition SAIL installs business principles with the aim of ensuring financial sustainability so that brands can attract, and retain, the right commercial partners.

For corporates, SAIL creates, strategically manages and executes sponsorships and events that build brands while maximising return on investment for the client.

Share this article: