Kaizer Chiefs have done something no other local football Club and sports brand has achieved by reaching 1 Million ‘Likes’ on FaceBook.

This milestone means that the Club has maximized on its direct engagement with fans and supporters and has, as a result, grown its online presence.

The Amakhosi are known for their large support base with approximately over 15 million supporters, this achievement only reflects its online numbers on its official FaceBook account. The ‘#KC1Million Strong‘ campaign went live on Wednesday 12th March leading up to the Soweto Derby that took place on 15th March, where supporters were urged to ‘Live IT, Love It and Like’ the Club on FaceBook.

“Our social media presence is important for us at Kaizer Chiefs, as we have supporters not only in South Africa, but across the continent and overseas as well. Its is key for us to be able to hear their voices, get a sense of how they are feeling about Club issues and matters and to also make sure that they are informed about their Club. We have done some great things on our social media platforms with the aim of maximizing on our online properties and presence.

We are looking to the future and we want to take our supporters with us. I would like to thank our Amakhosi Family for being there with us along the way. Thank you for spreading the word and thank you for your dedication to this brand, you are Champions!”

The Club had a total reach of 2 068 820 supporters in the last week, speaking to 1 553 976 supporters and engaging 381 099 supporters per post. The Club acquired just under 50 000 ‘Likes’ in one week and now sits on 1 010146 ‘Likes’ on its official FaceBook profile. This success is due largely to an active and robust Social Media team, great Club content and a high engagement policy that allows supporters to feel like they are part of the brand.

The Club is pushing to grow its other online properties with its Twitter and Instagram accounts growing each day. While these numbers may be conservative in relation to its real support base, the Club is working hard to continue to speak to a youth market and maintain access to its long-standing supporters.

In the advent of technology, the Kaizer Chiefs brand is remaining relevant and reaching milestones while setting trends and trending, updating supporters on a daily basis and sharing video and photographic content with supporters so they ‘Live and Love’ the brand.

It’s all thanks to you, Amakhosi supporters, the best supporters in the world!

Thank you!


#KC1Million


#KCLIVEIT


#KCLOVEIT