Pop-up stores are temporary in nature. It’s a big international trend that allows retailers to make use of short-term space. When our main partner offered us retail space at Vodacom World in July, we were very happy to accept their offer.

There was always a limit to the lifeline of Kaizer Chiefs’ pop-up store at Vodacom World in Midrand. The retail shop was opened on 11 July 2015 and popped-down, as planned, on 4 January 2016.

“It was a great success,” reflects Chiefs’ Retail Manager Emmanuel Khumalo on the six months that the Amakhosi retail store was operational. “However, that’s how pop-up stores work. They are here today, gone tomorrow.”

We thank our fans for their support.