In partnership with Kaizer Chiefs, Toyota South Africa Motors launched its first Heart on Sleeve initiative of the year. The powerful campaign began on Mandela Day in 2023, turning sleeve sponsorship into a tangible expression of community support. This year, the campaign continues in Klipspruit at the Kliptown Youth Program.

Through the collaboration, Toyota and Amakhosi delivered sports gear, early childhood learning equipment, cooking pots, and first aid kits to contribute towards building brighter futures in Kliptown.

“Heart on Sleeve is more than a campaign — it’s a commitment. Together with Toyota South Africa, we’re using the power of our badge to uplift communities, starting with the incredible work being done at the Kliptown Youth Program. This initiative reflects what Kaizer Chiefs stands for: heart, heritage, and hope.” – Jessica Motaung, Marketing and Commercial Director, Kaizer Chiefs

Kliptown Youth Program is a community based educational organisation that provides holistic support and opportunities to the people of Kliptown and surrounding communities. The organisation focuses on providing tutoring, athletic, and art programmes - empowering the next generation with tools to become successful members of society.

Toyota and Kaizer Chiefs. One team. One purpose. One heart on sleeve.

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