CARLING BLACK LABEL
Carling Black Label is South Africa’s most internationally awarded beer and the brand is about celebrating the champion in all men.
When Carling Black Label entered the football space in 2011, the brand wanted to be an enabler of dreams for the ordinary man
Through the partnership with the powerful Kaizer Chiefs brand and the unique Carling Black Label Cup concept, football fans have been given a voice and an opportunity to have a direct influence on the team by selecting the starting line-up and making a substitution during the Carling Black Label Cup. We will continue to give a Kaizer Chiefs fan a once in a lifetime opportunity to be part of the technical team on match day.
Carling Black Label will look to those voices again in 2017 as we enter the 7th edition of the Carling Black Label Cup with the much-anticipated Soweto derby at the FNB Stadium on Saturday, 29 July 2017.
From what was a simple vision, we provided an enabling platform for millions across the country and provided a platform for ordinary fans to BE THE CHAMPION COACH!
While fans must purchase a Carling Black Label beer in order to participate in the campaign, we would like to stress that we do not condone the abuse of alcohol and advocate responsible drinking at all times for their own safety and those around them.