PRESS RELEASE

Iconic brands Kaizer Chiefs and Kappa Reunite for Success as They Launch New Kit

Gold & Black Home Kit And Green & Gold Away Kit Set to ‘Khosify’ Supporters.

[Johannesburg, 25 July 2023] – They were trailblazers and trendsetters before and as Kaizer Chiefs and Kappa powerfully join forces again they today launched two captivating, brand new kits that are set to inspire the players and Amakhosi nation alike.

Kaizer Chiefs, one of South Africa's premier football Clubs, and globally renowned Italian sportswear brand, Kappa, conquered all before them when they first partnered up in 1989, with Amakhosi winning a sensational quadruple of titles in the first year of their Kappa sponsorship.

The seven-year partnership spanning 1989 to 1996 was a hugely successful one of glitz, glamour and glory for the Club, which revolutionised South African sport as it captured the imagination of the nation, with Chiefs winning 12 trophies with Kappa in a dominant era.

Now, the exciting reunion of the collaboration between these two iconic brands will at the start of the 2023/24 season see Kaizer Chiefs triumphantly take to the pitch in their striking new gold and black Kappa home kit.

Designed to evoke a sense of the Club’s rich heritage and tradition, the home jersey is predominantly gold - symbolising Amakhosi's commitment to success and excellence - with bold black inflections accentuating the sleek design, which will be complemented by either black or gold shorts on the field. The home kit pays tribute to Kaizer Chiefs' prestigious legacy, instilling both players and supporters, who are always behind the team, with a sense of pride.

In addition to the chic home kit, Kaizer Chiefs and Kappa have also introduced a beguiling green and gold away kit for the upcoming season. Inspired by the natural beauty of South Africa, the green represents the lush landscapes of the nation. It also symbolises the growth and the nurturing of a new relationship, while the gold trim symbolises victory and the accomplishment of the Club over the past 53 years. This visually stunning away jersey is a testament to Kaizer Chiefs' determination to dominate both on and off the field, forging ahead with confidence and style.

"We are thrilled to unveil our new jerseys in conjunction with Kappa," says Kaizer Chiefs Marketing Director, Jessica Motaung. "These designs epitomise our brand identity and the loyalty of our supporters. We believe that these kits will not only inspire our players on the field, but also resonate with the Amakhosi faithful in a profound way."

The Kaizer Chiefs and Kappa partnership is built on shared values of excellence, innovation, and dedication to the beautiful game. Kappa, with its storied history and experience in producing top-quality sporting attire for many top teams around the world, adds tremendous value to this partnership.

"After almost 30 years of being apart from each other, we are once again truly delighted to be associated with Kaizer Chiefs; an iconic football Club with a legendary status in Africa," comments Ricky Joseph, Director and Head of Kappa South Africa.

“The launch of these distinctive jerseys marks an exciting new chapter for Kaizer Chiefs and Kappa. Our renewed collaboration aims to push the boundaries of design and performance, creating jerseys that truly integrate the Club's heritage and aspirations with Kappa’s innovation and style when it comes to sports and leisure wear,” he adds.

With the 2023/24 season almost upon us, Club management, led by the visionary Chairman, Dr. Kaizer Motaung, brainstormed a new theme to ignite the spirit of the team and their loyal supporters. They came up with something that honours the rich heritage of the Club and aptly represents their status as the kings of South African football.

After much deliberation, a concept emerged that perfectly encapsulates our essence. We coined the theme, ‘Khosified’. It is a term derived from ‘Amakhosi’, the IsiZulu word for ‘Chiefs’, and it describes the team's transformation into true footballing warriors.

“With the new replica jersey and our ‘Khosified’ theme, we aim to inspire the Club's loyal fanbase, providing a stylish way for supporters to demonstrate their unwavering commitment and passion for the team when they are in the stands,” adds Motaung. “With their eye-catching designs of our new merchandise and unparalleled performance capabilities, we anticipate that these Kappa jerseys, tracksuits, polo shirts, caps and t-shirts will certainly become fan favourites, if social media reports are anything to go by.”

The merchandise which includes a specially designed jersey for women will be available for purchase at leading sporting and retail stores countrywide, including Kappa stores, as well as from Kaizer Chiefs Retail at the Village in Naturena, and online at www.kcdigistore.com from Wednesday, 26 July 2023.

Be sure to get your hands on these extraordinary kits and be ready show your support for the Club and experience the rich tradition and excellence that Kaizer Chiefs and Kappa represent. In other words, make sure you are ‘Khosified’.

The new home jersey will see action for the first time on Sunday, 6 August, when Amakhosi welcome Chippa United at Moses Mabhida for their season opener, clad in their dazzling new apparel.

For further updates and information, visit the official Kaizer Chiefs website at www.kaizerchiefs.com or follow the club's social media channels.