In anticipating ahuge crowd as the club hosts Sundowns on Saturday, 27 November 2004, the club’s marketing department has launched unique promotional activities for the club’s supporters who will be descending on Soccer City stadium for this all time important clash.

Speaking from his offices in Naturena, club PRO Putco Mafani, said they were engaging unique marketing initiatives to attract more people coming to the big game.

”We are starting a new ‘sms’ campaign to motivate supporters to come to the stadium and the first competition will give 10 callers and their partners the whole new experience of Kaizer Chiefs, where they will come to Chiefs Village on Saturday at 11H00, get their double tickets, gold hampers worth R150, park their cars and be treated to a super ride in the Intercape Luxury bus to the stadium and be ushered to a reserved seating area with their lunch packs and t-shirts”.

He said the 20 supporters would be met by club officials and sponsors’ representatives to make their day “a wholesum extravaganza that will stay in their memories for a long time to come”.

Mafani said the club’s fans and supporters should ‘sms’ the word “CHIEFS” to the number 34383 and wait for an easy question which, after they shall have answered by sms, they will await a call from the club notifying them if they are winners on or before Thursday, 25 November 2004. He said part of the proceeds generated from the sms competition will go to the ’16 Days Foundation’.

With the game played during the “16 Days of Activism for No Abuse against women and children”, which, will be launched on Thursday, 25 November 2004 and end on Saturday, 11 December 2004; the Naturena based side has always embraced the social responsibility programmes and this game will be used to showcase such support.

There will be plenty of T-shirts sold at the stadium by the organizers as a way to raise funds for the 16 Days Foundation set up by the government, and messages of this campaign will be echoed at the stadium to maximise awareness among men young and old.

Jessica Motaung, Marketing Manager at Kaizer Chiefs said, “We are loyal partners with government on this cause and we feel our voices can change somebody’s attitude towards women and children. We will also hand over a cheque to Deputy Minister of Correctional services, Cheryl Gilward (MP) at the stadium as part of the club’s donation towards the Foundation plus there will be advertising boards on the field that will make sure no one misses out on this noble message”.

Entertainment on the day will include a curtain raiser match between the Chiefs Legends and Sundowns Masters but music lovers will have a feast as Doc Shebeleza, Spykos and the panstula dancers will thrill the crowds.

Tickets are available at all computicket outlets for R20 adults and R10 juveniles. Hospitality packages are available at the Chiefs Village for R600 a person on a first come first serve basis.

Enter the ‘sms’ competition and support the “16 Days of Activism” social cause.