The Glamour Boys, in a quest to make a meaningful contribution to the spirit of family values and to encourage family attendance at their home games, introduced a concept of “Family Days” at matches.

In choosing the criteria by which to invite children, a new concept was born with an education angle.

Children would have to “qualify” to attend through the participation in a relevant competition.

Amakhosi MD, Kaizer Motaung explains: “In consultation with the Department of Education, the Amakhosi Competition was conceptualised. This competition will support outcomes-based education through the recognition, affirmation and reward of excellence in the classroom.”

The Competition will include Grade 10 classes from 20 disadvantaged schools, identified by the Department of Education. The schools are to put together an 8-page issue of Amakhosi magazine.

The overall winning magazine will be announced on Family Day and inserted in the May issue of Amakhosi magazine.

"Today marks another exciting era in the 2002 calendar of the Department of Education, the launch of a school-based educational competition that is initiated by Kaizer Chiefs, one of the sporting giants of our country," said Mzwandile Kibi, speaking on behalf of the GDE in the absence of CEO Malele Petje.

The targeted day for the Chiefs Family Day is April 30 at Ellis Park in the league match against Free State Stars.

"This Family Day initiative is our attempt to try and reinforce the importance of family values through the children themselves," said Chiefs PRO Putco Mafani. "We aim to sustain this event and turn into an annual competition, something learners can look forward to every year."

Over R100 000 worth of prizes are to be won. Prizes will include computers from Acer, cash from Standard Bank, Nike and Hollard and products from Nestle. Iwisa will also contribute substantially to make this project a success.

The Family Day festivities will include music and live broadcasts from Y-FM courtesy of Reliable Music Warehouse and Sony Music will provide live acts.

Players and celebrities will join the children on the grandstands, taking part in games and activities on what promises to be a fun-filled day for all.